• December 21, 2024

No returns after investing Rs8 lakh: Woman quits YouTube, deletes all videos

No returns after investing Rs8 lakh: Woman quits YouTube, deletes all videos

NEW DELHI Dec 21: Indian YouTuber Nalini Unagar has announced her decision to depart from YouTube after investing Rs 8 lakh over the past three years into her channel, Nalini’s Kitchen Recipe. This decision comes in the wake of not receiving any income from YouTube during this period.

Nalini took to X (formerly known as Twitter) to share her journey and the challenges she faced. In addition to her departure from YouTube, she is also selling her kitchen accessories and studio equipment.

Having started her YouTube channel in 2022, Nalini managed to accumulate 2450 subscribers over the last three years. However, she recently deleted all of her videos from the channel.

In a series of posts on X, Nalini expressed her frustration and disappointment with YouTube, stating that she had invested Rs 8 lakh in the last three years to build her brand, yet failed to earn any income from the platform. As a result, she has decided to quit her YouTube career and sell her equipment. In one of her posts, she wrote, “I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know.”

She further added, “Let me confess today—I have invested approximately ₹8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? ₹0.”

 Nalini also mentioned that she had risked her career and spent a significant amount of money to establish her career on YouTube but received no support from the platform.

This situation sheds light on the challenges content creators face in monetizing their work, as visibility and engagement are often subject to the algorithms of social media platforms like Instagram and YouTube. While content creation can be lucrative for some through brand collaborations and advertisements, for many others like Nalini, it may not always be the most viable career path.

Nalini Unagar’s comment section is flooded with comments urging her not to quit YouTube for another video.

One user wrote, “Shouldn’t have deleted your content.. it was showcase your passion and effort.. it could have become a source for passive income in a distant future.. algorithms are funny.. suddenly, some videos may go viral..”

A second user wrote, “Your analysis is perfectly right. I would still suggest you to keep it as a side hustle instead of treating it as a primary source of income. Don’t quit. When you are tired, take rest. Don’t quit.”

“To reach somewhere you have to leave from somewhere. Don’t loose hope there might be something big for you. One suggestion from my end let the videos be on youtube, you never know what can happen!,” a third user wrote.