LONDON Jan 3: Kerala has been listed as a ‘Destination to Watch’ in 2017 by the Association of British Travel Agents (ABTA), the U.K.’s largest and most influential body of travel agents and tour operators.
Described as a ‘true haven for travellers’, ‘God’s Own Country’ is the only Indian entry on the list of 12 tourist hotspots.
The list, featured in ABTA’s Travel Trends Report 2017, has Kerala in the eighth spot.
The report lauds Kerala's ‘multitude of experiences for holidaymakers’, and gives emphasis to Kerala’s natural riches — in particular its serene beaches, enchanting backwaters, misty hill stations, lush forests and exotic wildlife — and its cultural and culinary offerings. There is also a special mention of the rejuvenating touch of traditional Ayurveda therapies.
Among the not-to-miss experiences mentioned is a journey through the backwaters in the traditional houseboat, ‘as the life of the local people, spice plantations and forests slowly unfold before you’.