17-Oct-2017
ukmalayaleeBack to Cricket News

Ben Stokes has New Balance contract terminated in light of Bristol incident

LONDON Oct 12: Ben Stokes was last night dropped by his sponsor, New Balance, hours after he issued an apology to television personality Katie Price and her son for impersonating them in a video that was published last month.
 
The news that the 26-year-old’s contract with New Balance had been terminated emerged shortly after Stokes spoke publicly for the first time since he was arrested on suspicion of causing actual bodily harm in an incident outside a Bristol nightclub in September.
 
The England vice-captain’s deal with New Balance, which is also the kit manufacturer of the England team, is understood to have been worth around £200,000 per year.
 
In a statement posted on Twitter, Stokes said he was "so sorry" and added that it was “absolutely not my intention to offend” Price or her son Harvey.
 
“Earlier this year I was shown a clip of Harvey being asked on ‘Loose Women’ how he responds to internet trolls,” said Stokes, who has kept a low profile since the Bristol incident.
 
“I loved Harvey’s directness with his response - he said what most of us think but perhaps aren’t brave enough to say, let alone on live TV.
 
“I foolishly attempted to copy the clip after I saw it a few times. I should never have done this and I am so sorry. It was absolutely not my intention to offend Harvey, Katie or anybody else.
 
"I have written to both Harvey and Katie to say sorry and prior to this offered to meet in person at the end of last month with a view to also getting behind their petition about online bullying. I do hope I can put this right."
 
In a statement, New Balance said: "New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017.”
 
The loss of his New Balance contract is the latest twist in a saga that began with Stokes being placed under investigation by police after he was arrested in Bristol.
 
The furore over Stokes has cast a long shadow over England’s preparations for the Ashes series that starts in Australia on November 23.